- It is relevant
- It is natural
- It comes from a high DA website
We've already spoken about how you can pick target websites out of your competitors' existing backlink profiles. This way, you can find relevant websites with decent DA, so two important conditions are satisfied. The question remains how to get your natural links now.
Who can build a linkbuilding strategy for you?
- In-house link builders
- Yourself, counting on blogs, like ours. ;)
Agencies may have the advantage of their own established practices and streamlined processes. Or they may not. If you think that you can motivate an in-house link builder, then go and find them. If you have a very low budget, don't forget, that researching the topic yourself isn't rocket science, but it may turn out to be very time consuming.
Why would anybody link to you? — Content types
If you think finding the person who'll be able to do linkbuilding for you, or getting into detail of linkbuilding itself was hard, then don't.
The hardest thing for SEOs and digital marketers of all levels is to find reasons why people would want to link to you?
Find everything on the web that is related to your topic, even indirectly. Regularly monitor new posts with '10 best something...' related to what your website or product is about. Ask people to add you there. Authors of those materials are usually responsive within several hours up to several day after the post has appeared. Never miss an opportunity to submit your product or website anywhere.
- Directory submission
- Product review
- Post: 20 best something...
- Q&A services
Also don't push or sale anything. Consider your material as sharing knowledge. Even if, for example, your investors are pushing you to achieve quick results with a more aggressive strategy, don't forget that you're not the only one who wants quick success. Everybody does. And doesn't make such attempts less annoying or spammy.
Share your expertise
Make friends with pros in your field. Let them know they can rely on you when they need valuable data or opinion:
- Guest post
- Quotes, expert opinion
Find a designer or a filmmaker on Fiverr if you don't have one on your team and create one of those:
Do you have data about your audience, your market, your industry? Speak up! This is probably the hardest way to draw attention to your posts. And of course nobody will notice it unless you share it at every possible relevant professional board. Plus, it may take you up to 10 man weeks to make an in-depth research.
The key word here is that it may attract attention, but isn't necessary going to do that.
As an option, top management relies on data from pro research sources such as Gartner, Forrester, Ovum, Altimeter, Corporate Executive Board and others. You can use those reports to create a review, cover trends and share some figures. In this case, follow their copywrite and policies thoroughly. For example, “a Gartner research may not be used to endorse a vendor, product or service, or to criticize a vendor's competitor.” In most cases, there is a disclaimer required and some more detail you need to be aware of: always posted in the policies section, so read carefully.
Finally, you can use MegaIndex to grab free data about your website, your competitors, your industry. This is not the only tool that provides free data, of course, but we are kind of at its corporate blog, so...
How will it all work for you?
What if you thought so far that creating content was the most time consuming part of your linkbuilding strategy? Well, I'm sorry, but it is not. The most time will be dedicated to the emails going back and forth between you and your prospects. How can you find and reach them out? What is the best way to communicate with people for linkbuilding? The hardest part here is that you are not on their priority list: you're not paying them, there are a lot of guys like you trying to get in touch with them. So be patient and get ready for the situation when your messages are not answered for weeks and weeks and then suddenly new material appears, yey! … but with a wrong link. It's easy to fix, but it is a matter of being constantly vigilant and responsive.
That is what normal routine of a linkbuilder's daily life look like. We'll speak about it more in our next posts. So stay tuned!
Try to check backlinks to any website. It's free and no registration required with MegaIndex Backlinks.